« Meet The Team

FullBucket Animal Nutrition is a division of Animal Stewards International. We have MANY people who give us the ability to bring these products to market but the 3 managing partners include Dr. Rob Franklin, Dr. Keith Latson and Rob Hendrickson.

Rob "Robo" Hendrickson

Robo grew up on a family cattle ranch in western South Dakota where they raised both cattle and registered Quarter horses.

Rob’s father, Dr. Dale Hendrickson, DVM had a mixed animal practice and Robo’s first job was cleaning stalls, floating horse's teeth, prepping castrations and wrestling whatever animals needed wrastlin'.

“My Dad was the typical country Veterinarian and spent 24/7, 365 on the job. Mom did the bookkeeping, managed the clinic and kept everything running. We kids had to clean and do all the other non-technical work. My brother Roy took over management when Mom and Dad retired and sold the business. He has grown the clinic into a large practice. Animal healthcare is in our blood.”

Robo has been a rodeo participant since childhood and continued with the pathway through high school and college where he qualified for the National Collegiate Finals Rodeo three times and made the top 10 on two occasions. After graduation, Rob continued on in the professional ranks as a PRCA bareback rider.

From there he moved to Fort Worth and began contracting as an art/creative director, copywriter and eventually became a partner at Access Creative in Fort Worth where he began a lengthy advertising career. Rob and his partner grew Access to a top 10 agency in the Texas market.

Robo has worked with senior executives developing brand, marketing, sales and Internet strategy for Sony, Blockbuster, GameStop, XM Satellite Radio, Western Horseman, Quarter Horse News, Barrel Horse News, HorseCity.com, Alaska Magazine, Gray’s Sporting Journal, Justin, MosquitoNix and Texas Industries.

He helped with a new start-up pharmaceutical company called Vetericyn where he directed their national media marketing programs. He also helped launch Horse Advertising Network.com, the equine industry’s first online ad network.

In 2010 he became a partner in Animal Stewards International with Dr. Rob & Dr. Keith.

“I’m real excited about FullBucket. We see it as a way to pay for our giving habit.” Said Robo.

Robo currently resides on acreage outside of Godley, Texas, with his wife Jodi, a publisher and creative director and daughters Ollie and Scout.